Summary
Excellent social media, technology and project management skill sets and experience to bring your
organization to the forefront of your audience’s attention. Use my direct social media marketing and client
management expertise to drive measurable and significant increase in visibility and market penetration.
Areas of Expertise
· Social Media Marketing
· Web Development/Design
· HTML/CSS/JQuery/PHP
· Client Relations Management
· Social Media Management
· WordPress
· Digital Media
· Adobe Photoshop, Premiere
· Adobe Dreamweaver
· MS Word, PowerPoint, Excel
· Media Relations
· Project Management
· Health Research
· Marketing Strategy
· Public Relations
Experience
PosiTek.net, LLC Tysons Corner VA and Worldwide
Director, Digital Media (June 2011-present)
As Director, I manage all aspects of the company’s digital content and marketing campaigns including social
media, membership management and survey/polling. I also project manage, design and build client websites
and provide ongoing social media marketing and website maintenance. I appear in video podcasts, provide
scripting, staging and video editing services, and build strategies for marketing and market penetration. My
accomplishments include:
• Five-fold increase in video podcast viewership/doubling the number of countries penetrated
• Increased YouTube average view duration to exceed average video length/increased monthly
average views by 400%
• Increased Vimeo channel average monthly plays by 300%
• Increased Facebook average weekly reach by 250%/doubling number of Twitter followers
• Grew LinkedIn 1st level connections by 45% and total connections by 100%
Examiner.com, National Online Newspaper
Arlington Cycling Blog (December 2010-present)
As a freelance writer, I craft articles on cycling, health and other sports targeting Arlington, VA community. I use
social media analytics to maximize readership.
American Psychological Association, Washington D.C.
Public Affairs Manager (1999-2010), Public Affairs Associate (1991-1998),
Public Affairs Assistant (1989-1990), Senior Abstractor/Indexer/Editor (1986-1988)
As manager of the Public Affairs Office for the world’s largest association of psychologists, I supervised staff,
consultants and vendors and managed the publicity efforts for the association’s research journals (59 journals)
and the annual convention (12,000 attendees and more than 100 press and social media representatives).
• Proactively crafted media messages in response to current news events and pitched stories to media
outlets, blogs
• Developed technology solutions in response to shrinking budgets and rising demand
• Promoted association-published books, scholarly journals and legislative testimony
• Wrote news releases, podcasts, blogs, brochures, in-house and trade magazine articles
• Coordinated with outside vendors to produce podcasts and radio news releases
• Coached staff and members for interviews
• Presented on various topics for training and education of staff and members
• Managed experts database
• Managed staff and teams of up to 20 people
My accomplishments include:
• High success rate for placements of experts in major media outlets, websites and blogs
• Extensive news and social media coverage of scientific research from journal releases, conference
presentations and features of experts
• Created and implemented database of experts for media access – built from 30 to 3,000
• Developed electronic access to research for press operation at annual convention – decreased staff (8
to 3) and moved operation to main location saving thousands of expense dollars
• Developed new design and content for online news room
• Developed content for the association’s online response to 9/11 terrorism events and their relationship
to stress management, (http://helping.apa.org/daily/anthrax.html ), recognized by Forbes Magazine as
one of the top 10 best websites
Consulting
Constella Health Group, Rockville, MD
Independent Consultant (2004 – 2007)
Wrote summary statements, reports and edited grant applications for various government agencies, including National Institute of Health (NIH), Institute of Educational Sciences (IES) and National Vaccine Advisory Committee (NVAC)
Johnson, Bassin and Shaw, Silver Spring, MD
Independent Consultant (2000 – 2002)
Researched and wrote book chapters for treatment improvement protocols (TIP) for methadone maintenance patients for a NIH contract
PriceWaterhouseCooper and Society for Training and Development, Rosslyn, VA
Independent Consultant (1998)
Wrote and edited news release and the promotional copy for training book: Building High Performance: Tools and Techniques for Training and Learning
Education
- Bachelor of Arts in Psychology, Minor in English, University of Vermont and Johnson State College, Burlington, VT
- School for International Training, Oxford, U.K.
- Master Certificate in Digital Media Skills, American University, Washington, D.C.